Tag Archives: blogging
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Just got this powerful newsletter from one of my mentors Tim Sales. In case you don’t know who Tim is he is a successful entrepreneur who has built a team of over 56,000 distributors. He is the author and creator of Brilliant Compensation and the Invitation formula.
Subscribing to his news letter has given me so many valuable tips and strategies on how to brand myself and build a successful network marketing empire.
Today i share with you one of his current emails i got from him where one of his students by name Rachel Embry teaches a very vital topic i think you will gain one or two things from…
So please seat back, grab a glass of drink, pull up a piece of paper (or notepad in your PC) and take some notes… Make sure you apply this strategies the next time you are out there marketing
Should I Mention My Primary Company’s Name On My Blog?
This is a fantastic question that came in recently from Lacey, a long time subscriber. Lacey has a blog and she’s using it to generate some leads for her business. She asks:
“I’m not sure what the “role” of my primary company should be in online branding. Some trainers say I should not mention my M.L.M. company at all until people are in my sales funnel.
But I think my target audience, who is generally big on knowing corporate ties and business interests up front, would prefer to know my ties.
However, I also know I only have 10 seconds or less when someone lands on my site to build trust. So, does having a company logo chase people away before they can even begin to trust that I truly mean to offer them generic counsel first and my products or business only if it’s a fit for them?
So, basically, should or shouldn’t I mention my company affiliation on my blog?”
Thanks Lacey for a great question. Let’s break it down so I can make sure to answer all the parts.
Obviously, Lacy has a blog. And it sounds like she’s using the internet and various social media networks to generate some leads to her site. She’s trying to figure out whether or not to put her company logo and information on her website.
She believes people from her warm market would want to know this information up front. And, she also believes that people from the cold market might get scared away.
Lacey is correct when she says that some trainers are adamant that you should NOT put your primary company logo on your site. I agree with these trainers for 3 main reasons:
Reason #1: Your primary company might not allow it.
Often, the corporate office of your primary company has very strict rules that govern when and how their logo and brand identity is used. You might have to get approval from their home office before you’re even allowed to use their logo and product information on your site. And even then, part of that process will be approving your blog and they might ask you to make changes you would prefer not to make.
Reason #2: The opening of your funnel should be as wide as possible.
Your goal in generating leads is to have a very wide opening in your funnel to catch as many leads as possible. When you put your company and product information out front, you’re putting a possible objection into a prospect’s mind.
They might begin to think, “I’m not going to opt in for her free eBook because all she’s going to do and is try and sell me on her business opportunity.”
By being a little more generic with your information in the beginning, you’ll capture more leads that you can then build a relationship with via your email autoresponder messages, and then once they’ve opened up a little you can approach them about your opportunity.
In addition, I’d recommend trying to get cold prospects that visit your blog offline as soon as possible and on the phone with you. This way you can go through the Inviting Formula properly.
Reason #3: Your prospects will ALWAYS Google your company name.
Let’s say you’re in “Miracle XYZ” company and you decide to put their logo on your “generic” training site. Almost every person who lands on your site will then Google “Miracle XYZ” to see what it’s all about.
What will they find? Will they find glowing reviews about how wonderful the opportunity is and how great the product is? Or, will they find lots of pay-per-click ads that say “Miracle XYZ SCAM”, or, “Don’t get scammed by Miracle XYZ!”
As you already know, you can Google anything and find negative reviews on it. But this is a huge problem for our industry and it’s the reason why Tim Sales created the free video “Who’s Lying?”
Tim wanted to help you combat that exact problem of prospects “Googling” your company’s name and making a judgment based on false information. However, do you really want a prospect doing this before you’ve even captured their name and email address? Probably not.
So Lacey, and the rest of you with generic training blogs, you’ve got to decide what your goal is. What is the desired end result of your blog homepage and opt-in box? Do you want to catch as many leads as possible, or are you trying to prequalify people before you’ve even collected their name and email address?
Hope this helps!
For more tips and strategies from Rachel you can simply visit her blog at http://www.rachelembry.com/
Just got this email from a newsletter i signed up for.. It’s filled with good nuggets of wisdom about how to increase reader interaction and participation in your blog. I believe you will take one or two things out of it.. ENJOY
By Michelle Corteggiano
|It’s no secret; you have to be social these days! My travels have taken me down the path of analyzing many websites and blogs for their “social potential” and I must say, many website owners are missing the boat!
Are you one of them? Find out by going through this simple checklist of things you can do right now to help your site become more social today…enjoy!
- Put a “Call to Action” to join the conversation on your posts and website.
Adding a “call to action” on your site is a simple, very effective way to be more social, but its something often forgotten. Just ask! Your readers and prospects love to be guided to the next step. Make sure you have a strong call to action in a highly visible area of your site asking your visitors to join you in the social world.
- Icons Linking to Main Social Sites
Facebook, Twitter & YouTube icons that link directly to your pages on the social sites are a MUST.
- Social Badges/Plugins
Facebook has some amazing free tools to help you promote your fan page. The perfect gateway from your website to social!
- Like, Retweet, +1, LinkedIn Buttons for Blog Posts
These buttons make it effortless for the reader to share your blog post. If they share, you win with mass exposure. YES, you do want as many people as you can sharing your content. Raving fans will help grow your business faster than you could ever imagine…make it easy for them!
- Facebook, Twitter & Google+ Live Feeds
You can run a widget on your site that will show all of the action on your social sites. There are feeds available for Facebook, Twitter and Google+. They serve 3 purposes:
- They let your visitors see what you have going on socially right from your site
- They allow visitors to like, follow or add you to their circle right from the widget without leaving your site
- SEO! (search engine optimization) All of the feeds are searched for relevant keywords to your site. This is a big help for getting the search engines noticing you and growing your page rank with Google.
This seems simple but is highly forgotten! If you offer blog posts you have to have an RSS feed so your readers can subscribe to your content and be made aware when there is new content to read. This IS a BIG deal.
- Outstanding Bio/Profile Page
Our new economy has created a world full of people that LOVE to “know” the face of the brand. Consistently, my profile page is the second most visited part of my blog. This tells me what I have expected…you must have a kickin’ bio and you must not be scared to put it out there, let people “peek behind the curtains”.
Statistics show that the number one reason people come to Facebook is to see pictures. With that said, wouldn’t it make sense to have a photo section on your site? Let me help you…YES it would! Add one right away if you don’t already have one.
- Social Bookmarking
Digg, Delicious, StumbleUpon and more. Make it simple for people to bookmark your blog post. This will add it to a massive directory of good content and people will be able to access it there too. Also, in some cases, you will get an incoming link to your site that counts for SEO.
- Solicit Comments
At the end of your blog post, ask your readers to engage. Ask them how this pertains to them? What do you think? Have you ever experienced this? And so on. You want to get them talking for 2 reasons:
- To get the conversation started
- For SEO – search engines will view the content as more relevant for the keywords of that post if it gets lots of comments and will move it up in the rankings
There you have it! If you have ideas on how to get social on your site feel free to add them in the comments section on the blog. I’d love to hear your ideas!
P.P.S- To learn more about Michelle Corteggiano.. go to http://www.firstclassmlmtools.com
What do you think of the tips she shared above?
Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction. The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.
Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.
Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.
Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:
a. Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;
b. Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;
c. Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.
d. Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers. Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.
e. Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.
f. Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products, brand and services.
Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? For blog hosting I recommend you use HostGator to host your blogs.
For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.
Keep in mind that blogs should have the following basic essentials:
COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers. Also the more comments on your blog posts gradually turns your blog into an authority blog. This means it will be ranking faster in the search engine results and collect the first 10 spots on the front page of search results.
TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.
CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.
RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.
If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. NEVER build your online business under a free blog. It is too much of a risk. You have no control over a free blog and you can be kicked out anytime.
Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has. This is why l love HostGator because of their excellent customer service.
After, choosing the blog host, the nest step is do
a.choose a niche to market your blog on
b. establish an open, credible tone;
c. schedule weekly updating of blog – ideally, a few times a week;
d. include weblinks of other website and blogs;
c. blog post should be in the “first person;”
f. focus on the business blog objective; and,
g. maintain an honest, engaging conversational quality.
A full training on building a highly profitable blog from scratch can be found here.
Remember that you are constantly being weighed by your readers.. so ensure that your blog brands you well and offers your reader true value.
Please feel free to share your ideas or comment about this post by using the box below.