Today I will be sharing some searh engine optimization basics that will be very helpful for beginners.

There are 3 things that you should keep in perspective.

#1. Get your URL, title, description and H1 sorted

If you do nothing else then get these four things on your key pages in order:

 

URL or page address – Google’s little robots like when the page URL already hints at what the content is. https://inskilled.com/v/Science/Physics has a nice hierarchy, uses real words and is nice and short. Ironically enough Google’s own sites are not always very good with URL structure. Example:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1144253

Keep the URLs short and human-readable and you’re good.

 

Title tag – This is the short headline of the page. Put the most important keywords describing what’s on the page on it, keep the length at around 75 characters and when linking to the page from others use the same keywords as anchor text. No magic to it.

 

Meta description – Search engines might not use this text for ranking purposes but it gets displayed in Google search results below your site title – use it to clearly say what your site offers, it helps the person searching to decide if you’re site is the right one for them.

– it’s the most important thing on the page. If only one thing should stick out on your page then 90% of the time that’s it. Each page should have only one H1 tag and it should be written for humans but ideally include the most important keywords you want that page to be ranked for.

 

#2. Focus on your unique content

Unless you’re Wikipedia it’s a tough battle to try getting to top 10 search results on generic terms. So figure out the unique content your site has and focus on that.

* High quality collections of topical content 

As more content gets added to the site by more people these pages will become high quality destinations for anyone wanting to learn about certain topics. Targeting the right keywords and combining this with proper on-site linking, on-page SEO and linkbuilding I wouldn’t be surprised if they got decent results in 3-6 months….More at 3 search engine optimization basics you need to know | Teller types

 

#3: Off-Page Optimization

Off page optimization means sharing your newly created blog post on social media platforms on social media platforms like facebook groups, twitter, stumble upon, digg etc in other to get backlinks from them.

Backlinks means links that comes from other websites back to your website and the search engine loves this because each backlinks is like a vote from those websites recommending your website as a valuable source of information.

The more backlinks you get the more your website will rank for your chosen keyword.

Hope this post was helpful to you. Please like, share and comment

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More Reading

• Search Engine Optimization Basics: Help Users Find Your Site …
• Search Engine Optimization Basics and Tips | UK Consultant SEO

search engine optimization basics for beginners